Pipeline Reality Check

Your pipeline
today determines
your revenue
in 90 days.

Most founders can state their annual target. Very few can state how many conversations they need in their pipeline right now to hit their number in 90 days. This tool shows you the gap, in precise terms.

01 / Your 90-day target
£

Think confirmed revenue: projects starting and invoiced within the quarter.

£

If you work on day rate, use a typical engagement total. If your fees vary, use your honest average from the last 12 months.

weeks

Typical range: 6–10 weeks.

%

A healthy pipeline typically converts 35–50%.

%

For warm or referred leads, 50–65% is typical.

weeks

Most consultancy engagements start within 1–3 weeks of signing.

02 / Your pipeline, honestly

A live conversation means someone you have spoken to in the last 30 days who could realistically become a client. LinkedIn connections and introductions you have not yet followed up do not count.